NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. PROMOTION DESCRIPTION: The Quaker® Top That Promotion (the “Promotion”) begins on March 24, 2025 at 12:00:00 p.m. (noon) Central Time (“CT”) and ends on June 16, 2025 at 11:59:59 p.m. CT (the "Promotion Period"). The Promotion will consist of a “Weekly Sweepstakes” and a “Grand Prize Sweepstakes”. During the Promotion Period, there will be twelve (12) separate Weekly Sweepstakes entry periods (“Weekly Entry Periods”), each of which corresponds to twelve (12) separate, random Weekly Prize drawings (see drawing and Prize details below). See chart below for exact start and ends times and drawing dates. The Promotion Period will also include a Grand Prize Sweepstakes (“Grand Prize Sweepstakes Entry Period”) for all entries received throughout the Promotion Period. Participation in the Promotion does not constitute participation in any other promotion, contest or sweepstakes. By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of The Quaker Oats Company, 433 W. Van Buren St., Ste. 3N, Chicago, Illinois 60607 (“Sponsor”), which shall be final and binding in all respects.
2. ELIGIBILITY: Open only to legal residents of the fifty (50) United States and District of Columbia (“D.C.”) who are eighteen (18) years of age or older (nineteen [19] or older if a resident of Alabama or Nebraska) on the date of entry. Void where prohibited by law. Employees, contractors, fellows, interns, research associates, volunteers, officers, directors and agents of The Quaker Oats Company (“Sponsor”), the independent third-party Promotion administrator (“Administrator”), their respective parent, affiliate and subsidiary companies, distributors, Web masters/suppliers, advertising and promotional agencies (collectively, the “Promotion Entities”), and the immediate family members (spouse, parent, child, sibling, grandparent, grandchild, and/or “step” of each, regardless of where they reside) and those living in the same households (whether related or not) of any of the above are not eligible to enter or win a prize/offer. The Promotion is subject to all applicable federal, state and local laws and regulations.
3. HOW IT WORKS: During the Promotion Period, you may enter into the Weekly Sweepstakes as described below. Successful completion of any of the below methods of entry into the promotion constitutes one (1) “Entry” into the corresponding Weekly Entry Period drawing and the Grand Prize Sweepstakes drawing.
1. Instagram Entry: You may enter the Promotion via Instagram by going to http://www.instagram.com and logging into your Instagram account. Then, complete your Entry as follows: follow the Quaker® (@quaker) Instagram account; create a post along with a photo showing a Quaker® Rice Cake or Quaker® Rice Crisps with your favorite topping(s), not more than six (6) toppings may be included; include the Hashtag #QuakerSweepstakes (“Hashtag”) in your post; and tag @quaker on Instagram. Entry must be completed from the entrant’s non-private Instagram account; you must follow the Quaker® (@quaker) Instagram account; you must post a photo showing a Quaker® Rice Cake or Quaker® Rice Crisps with your favorite topping(s); you must include the Hashtag #QuakerSweepstakes in your post; and you must tag @quaker on Instagram for your entry to be eligible in the Promotion. All toppings used must be completely edible. You must be a registered Instagram member to enter via the Instagram method of entry. Instagram account registration and Promotion entry is free. Direct any questions, comments, or complaints regarding the Promotion to Sponsor, not Instagram.
2. TikTok Entry .You may enter the Promotion via TikTok by going to http://www.tiktok.com and logging into your TikTok account. Then, complete your Entry as follows: follow the Quaker® (@quaker) TikTok account; create a post a along with a photo showing a Quaker® Rice Cake or Quaker® Rice Crisps with your favorite topping(s), not more than six (6) toppings may be included; include the Hashtag #QuakerSweepstakes (“Hashtag”) in your post; and tag @quaker on TikTok. Entry must be completed from the entrant’s non-private TikTok account; you must follow the Quaker® (@quaker) TikTok account; you must post a photo showing a Quaker® Rice Cake or Quaker® Rice Crisps with your favorite topping(s); you must include the Hashtag #QuakerSweepstakes in your post; and you must tag @quaker on TikTok for your entry to be eligible in the Promotion. All toppings used must be completely edible. You must be a registered TikTok member to enter via the TikTok method of entry. TikTok account registration and Promotion entry is free. Direct any questions, comments, or complaints regarding the Promotion to Sponsor, not TikTok.
3. Promotion Website Entry - No Purchase Necessary To enter without making a purchase and creating a post with a photo showing a Quaker® Rice Cake or Quaker® Rice Crisps, visit www.QuakerTopThat.com/amoe during the Promotion Period, and follow the instructions to submit your full name, address, city, state, ZIP code, date of birth, email address and favorite Quaker® Rice Cake or Quaker® Rice Crisps topping(s), not more than six (6) toppings may be listed. Following completion of a proper submission, you will receive one (1) Entry into the corresponding Weekly Entry Period drawing and the Grand Prize Sweepstakes drawing.
Weekly Entry Periods and Weekly Sweepstakes drawing dates are as follows:
| Entry Period | Entry starts 12:00:01 a.m. CT* on | Entry ends 11:59:59 p.m. CT* on | Drawing Date | # of prizes |
|---|---|---|---|---|
| 1 | 3/24/25 | 3/30/25 | 4/1/25 | 260 |
| 2 | 3/31/25 | 4/6/25 | 4/8/25 | 260 |
| 3 | 4/7/25 | 4/13/25 | 4/15/25 | 260 |
| 4 | 4/14/25 | 4/20/25 | 4/22/25 | 260 |
| 5 | 4/21/25 | 4/27/25 | 4/29/25 | 260 |
| 6 | 4/28/25 | 5/4/25 | 5/6/25 | 260 |
| 7 | 5/5/25 | 5/11/25 | 5/13/25 | 260 |
| 8 | 5/12/25 | 5/18/25 | 5/20/25 | 260 |
| 9 | 5/19/25 | 5/25/25 | 5/27/25 | 260 |
| 10 | 5/26/25 | 6/1/25 | 6/3/25 | 260 |
| 11 | 6/2/25 | 6/8/25 | 6/10/25 | 260 |
| 12 | 6/9/25 | 6/16/25 | 6/18/25 | 265 |
Each photo submitted as part of an Entry must meet the following “Photo Requirements” (any Photo that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):
- Photo must be posted to a non-private social media account (Instagram or TikTok);
- Submission must be responsive to the call-to-action and include #QuakerSweepstakes and tag @Quaker;
- Entrant must be the rightful owner of the Photo, including the featured content of the Photo;
- Photo must NOT contain any material that infringes or violates any right of a third-party including copyright, patent, trademark, trade secret or other proprietary rights, excluding those related to Sponsor. For example, Photo should NOT contain reference to other sports team logos, celebrities, names or logos of businesses, music or lyrics, clips from television shows or movies, or brand names of other foods;
- Photo must NOT include people;
- Photo must NOT contain subject matter which is, or could be considered, in the sole discretion of the Promotion Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable;
- Photo must NOT contain any content that promotes any particular political agenda or message;
- Photo must NOT contain any personal identification, such as personal names or e-mail addresses;
- Photo must NOT communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate;
- Photo must NOT violate any law;
- Photo must NOT contain any content that is protected by copyright (without the express prior written consent of the owner of such right), including any music or include any recognizable locations or include names and/or descriptions of any copyrighted media production, including, without limitation, films, books, television programming, etc., or identifying descriptions of any media property;
- Photo must NOT contain any derogatory references to any of the Promotion Entities; and
- Photo must be in compliance with Sponsor’s Terms of Use available at https://contact.pepsico.com/quaker/terms-conditions.
Note: Sponsor reserves the right, in its sole discretion, to disqualify any Entry in the Promotion if Sponsor views the photo as potentially infringing or otherwise a violation or potential violation of a third party’s rights or if it deems the photo to be lacking in taste, quality, or to be otherwise objectionable. Sponsor reserves the right to waive the Photo Requirements in its reasonable discretion.
Each entrant into the Promotion who enter via Instagram and/or Twitter hereby irrevocably grants to Sponsor, its designees, affiliates, successors and assigns, the non-exclusive, irrevocable, fully paid, universal license to use, copy, sublicense, transmit, distribute, publicly perform, publish, delete or display the photo posted as part of their Entry, including the featured original artwork, in any media now known or hereafter devised including, but not limited to all forms of electronic media, print media and all forms of internet and wireless protocol in perpetuity and throughout the universe for advertising, marketing, publicity and promotional purposes in connection with the Promotion and other advertising and promotions. Entrants are permitted to include Sponsor’s branding in their photos solely for purposes of entering this Promotion. All rights related to Sponsor’s products or branding remain the exclusive property of Sponsor. No rights are granted to the Sponsor, Administrator, or any other party, except for limited rights explicitly granted under separate agreements for the administration and promotion of this Promotion. Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the Submission for any purpose which Sponsor deems necessary or desirable, and each entrant irrevocably waives any and all so-called moral rights they may have therein.
Grand Prize Sweepstakes Entry. Entrants will automatically receive one (1) Entry into the Grand Prize Sweepstakes for each successful Weekly Sweepstakes Entry submitted in the Promotion. See rule #4 for additional details on the Grand Prize Sweepstakes drawing and winner notification.
Limit one (1) Entry per person per day during the Promotion Period – regardless of method of entry. For purposes of these Official Rules, a ‘day’ is defined as any twenty-four (24) hour period during the Promotion Period beginning at 12:00:00 a.m. CT and ending at 11:59:59 p.m. CT.
All entries, regardless of method of entry, must be received in accordance with the deadlines stated herein in order to qualify as an entry into the Promotion. The Website’s database clock will be the official timekeeper for entries in this Promotion. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible. The Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Promotion or by any technical or human error which may occur in the transmission, receipt or processing of the entries in the Promotion. The Promotion Entities further assume no responsibility or liability for any error, loss, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.
4. WINNER SELECTION AND NOTIFICATION: Weekly Prize winners - On or about each of the drawing dates noted in the chart in Rule 3, two hundred sixty (260) potential Weekly Prize winners (except for Week 12, which will award two hundred sixty five (265) potential Weekly Prize winners) will be selected in a random drawing from among all eligible entries received through all entry methods combined by Sponsor or its designee (for a total of fifty two (52) Weekly First Prizes and two hundred eight (208) Weekly Second Prizes per each Weekly Period; except Week 12, which will award a total of fifty three (53) Weekly First Prizes and two hundred twelve (212) Weekly Second Prizes) for the corresponding Weekly Entry Period. Entries in one Weekly Sweepstakes drawing will not rollover into subsequent drawings. You must enter each drawing in which you wish to be included separately. Grand Prize winner - On or about June 18, 2025, one (1) potential Grand Prize winner will be selected in a random drawing from among all eligible entries received through all entry methods combined by Sponsor or its designee throughout the Promotion Period.
The potential prize winners will be notified by direct message (“DM”) (if entry was via social media) and/or comment on their Entry or email (if entry was via Promotion Website) using contact information provided or collected at the time of entry. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If any potential Prize winner is found to be ineligible, or if they have not complied with these Official Rules or declines or cannot accept the Prize for any reason prior to award, such potential Prize winner will be disqualified and an alternate Prize winner will be selected from among the remaining entries in the applicable prize pool. If necessary, Sponsor, in its sole discretion, will attempt to contact up to two (2) potential alternate winners of any unclaimed Prize in accordance with the above procedure, after which the Prize in question may go unawarded if it remains unclaimed.
Potential winners will receive a DM and/or comment on their Entry or email using the contact information provided at the time of entry, as applicable within approximately seventy-two (72) hours of completion of a drawing with instructions on how to claim their prize. If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, such potential winner will forfeit their prize in its entirety and, at Sponsor’s discretion and time permitting, an alternate winner may be selected. The DM/email will contain further instructions on how to claim the prize or information regarding the delivery of the prize. If additional information or documents are required to claim the prize, as stated in the DM/email, the potential winner must complete the remaining steps of the prize-claim process. Potential Grand Prize winner may also be required to execute and return an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release, within seven (7) days from the date it is sent by the Administrator or prize may be forfeited and at Sponsor’s discretion and time permitting, an alternate winner may be selected. Failure to comply with these conditions or the return of any required prize documents as undeliverable will result in forfeiture of prize, and at Sponsor’s discretion and time permitting, an alternate winner may be selected. Sponsor is not responsible for changes to a potential winner’s social media account and/or email address that prevents Sponsor from notifying a potential winner or delivering a prize. If a prize or prize notification is returned as undeliverable, the applicable prize will be forfeited and at Sponsor’s discretion and time permitting, an alternate winner may be selected.
In the event of a dispute as to any social media and/or online entry, the Authorized Account Holder of the social media account or email address used to submit the entry will be deemed to be the entrant. The “Authorized Account Holder” is the natural person who is assigned to a social media account or email address by an Internet access provider, online service provider, or other organization that is responsible for assigning social media accounts for the designated social media platforms in the Promotion and/or e-mail addresses for the domain associated with the submitted e-mail address at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules. Participants may not participate with multiple social media accounts (on the same social media platform) or e-mail addresses, nor may participants use any device or artifice to enter multiple times per day or as multiple participants. Any participant who attempts to participate with multiple social media accounts (on the same social media platform) and/or e-mail addresses, under multiple identities or uses any other device or artifice to enter multiple times per day will be disqualified from participation in the Promotion.
5. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS:
| Prize Level | Prize Description | # Available | ARV: |
|---|---|---|---|
| Grand Prize | $10,000 to be awarded in the form of a check to the winner | 1 total for the Promotion | $10,000 |
| Weekly First Prize | Quaker® Rice Snacks Bundled Prize Kit, includes 3 packages of Quaker® Rice Cakes, 3 packages of Quaker® Rice Crisps (flavors to be determined by Sponsor); and one (1) $50 Instacart Gift Card | 625 total for the Promotion (52 First Prizes each Week; except Week 12 – 53 First Prizes) | $71.84 ea. |
| Weekly Second Prize | Quaker® Snackle Box | 2,500 total for the Promotion (208 Second Prizes each Week; except Week 12 – 212 First Prizes) | $12.00 ea. |
The total ARV of all prizes to be awarded in this Promotion is $84,900.00.
The odds of winning a Weekly Prize depend on the total number of eligible entries received during the corresponding Weekly Entry Period. The odds of winning a Grand Prize depend on the total number of eligible entries received throughout the Promotion Period. Limit one (1) Grand Prize and one (1) Weekly Prize per household. Each winner is subject to verification of eligibility before being awarded a prize. Winner is solely responsible for paying all applicable federal, state, and local income taxes, if any, and all other unspecified expenses associated with the acceptance and/or use of Prize. Each Grand Prize winner will be issued an IRS Form 1099 for the value of the Prize. Gift cards are subject to the terms and conditions associated with their use. All Prizes will be awarded provided they are claimed properly in accordance with these Official Rules. Unclaimed/unredeemed Prizes will not be awarded. Prizes are not transferable or redeemable for cash and prize substitution (in whole or in part) will not be allowed, except at sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) of equal or greater value if an advertised prize (or portion thereof) becomes unavailable. Any prize pictured or mentioned in point-of-sale, online, television and print advertising, promotional packaging and other Promotion advertising or Promotion materials is for illustrative purposes only and may not be the actual prize awarded. Thus, actual prize may vary from the prize pictured. Prizes are not transferable.
6. GENERAL PRIZE CONDITIONS: Prizes will be awarded only if the potential winners fully comply with these Official Rules. All details and other restrictions of prizes not specified in these Official Rules will be determined by Sponsor in its sole discretion. If prize notification or prize is returned as non-deliverable, prize may be forfeited. No correspondence will be acknowledged.
7. DISCLAIMER: Promotion Entities are not responsible for human, printing, distribution or production errors of any kind in connection with the Promotion. Promotion Entities are not responsible or liable for: (a) any incorrect or inaccurate entry information, or for any faulty or failed electronic data transmissions; (b) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (c) inaccessibility or unavailability of any network or wireless service, the Internet or Website or any combination thereof; (d) suspended or discontinued Internet or wireless service; (e) typographical, human or other errors in the programming, offer or administration of this Promotion, including but not limited to errors in advertising, in the Official Rules, in the determination and announcement of prizes/winners and/or in the distribution of any prize or prize message; (f) any injury or damage to entrants or to any person's computer or mobile device which may be related to or result from any attempt to participate in the Promotion; or (g) cheating or fraud by any participant or other individual.
If, in the Sponsor’s/Administrator’s opinion, there is any suspected or actual evidence of tampering with any portion of the Promotion, or if technical difficulties compromise the integrity of the Promotion, the Sponsor/Administrator reserves the right to disqualify suspect entries or modify the Promotion in a manner deemed appropriate by the Sponsor/Administrator, at the Sponsor’s/Administrator’s sole discretion. In such event, winners will be determined in a random drawing from eligible, non-suspect registered participants prior to the date/time of such determination, or as otherwise deemed fair and equitable by the Sponsor/Administrator. Sponsor reserves the right, at its sole discretion, to disqualify any individual who tampers or attempts to tamper with the operation of the Promotion.
8. GENERAL: Acceptance of a prize constitutes winner’s permission for Sponsor and its designees to use winner’s name, city and state of residence, photograph, recorded, taped or filmed image or other likeness for purposes of advertising and publicity in all media worldwide, without limitation and without additional notice, approval or compensation, unless prohibited by law. By accepting a prize, each winner agrees to release and hold harmless the Promotion Entities from and against any and all liability for any claim, injury, loss, or damage of any kind (including, without limitation, those related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light) arising from or in connection with participation in the Promotion, or the awarding, receipt, possession, use or misuse of any prize (if applicable) and/or with respect to participation in any prize-related activity. Subject to all federal, state and local laws/regulations.
9. DISPUTES/GENERAL CONDITIONS: By participating, participants agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with, this Promotion or any prize shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal, state or local court located in Cook County, Illinois; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including but not limited to costs associated with entering this Promotion, but in no event attorneys’ fees; and (c) to the extent allowed by applicable law, under no circumstances will participant be permitted to obtain awards for, and participants hereby waive all rights to claim, punitive, incidental and/or consequential damages and/or any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO PORTIONS OF THE ABOVE MAY NOT APPLY TO YOU.
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participants’ rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules (whether of Illinois or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than Illinois.
In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion-related materials or notifications, or made by Sponsor, Administrator or their respective representatives, and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control. Sponsor may modify and amend these Official Rules for clarification purposes only, provided the material terms and conditions of these Official Rules are not affected by such modifications/amendments. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
10. PRIVACY: Any personally identifiable information collected in connection with a participant’s participation in this Promotion will be used by Sponsor, its affiliates, agents and marketers only for purposes of the proper administration and fulfillment of the Promotion, as described in these Official Rules, and in any manner consistent with Sponsor’s Privacy Policy, available at https://contact.pepsico.com/www.quakeroats.com/privacy-policy. Any communication between participant and Sponsor or its agencies regarding this Promotion (e.g. phone calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly-available winners’ list.
11. WINNERS’ LIST: For a list of winners of prizes valued at $25 or more, send a self-addressed, stamped #10 envelope to: Quaker® Top That Promotion, Winners’ List, P.O. Box 835, Union Lake, MI 48387-0835. Requests must be received by 8/31/25.
SPONSOR: The Promotion is sponsored solely by The Quaker Oats Company, 433 W. Van Buren St., Chicago, Illinois 60607.
All trademarks used herein are the property of their respective owners.
Instacart is not a sponsor, co-sponsor or prize provider in this Promotion.
This PROMOTION is in no way sponsored, endorsed or administered by, or associated with INSTAGRAM AND/OR TIKTOK. INSTAGRAM AND TIKTOK ARE completely released of all liability by each entrant in this PROMOTION.